The sneaker game can seem hard to break up. On one hand is the mass-market dominance of traditional sportswear giants such as Nike, adidas and PUMA, all of which comfortably outsell their rivals. On the other hand is high-fashion brands including Balenciaga and Prada, which have taken over street style with their sneaker designs. Between these two sides -- the commercial giants and the street style favorites -- there is still space for newcomers. From Stockholm to New York, up-and-coming brands ...
The sneaker game can seem hard to break up. On one hand is the mass-market dominance of traditional sportswear giants such as Nike, adidas and PUMA, all of which comfortably outsell their rivals. On the other hand is high-fashion brands including Balenciaga and Prada, which have taken over street style with their sneaker designs. Between these two sides -- the commercial giants and the street style favorites -- there is still space for newcomers. From Stockholm to New York, up-and-coming brands ...
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